The 3 S’s – user friendliness, sociability, and security – are a great basis regarding dating internet site. So just why can it seem like countless internet sites tend to be mysteriously lacking all of them from their company ideas?
Insert LikeBright, a new dating internet site started in Seattle whose goal is to purge deception from the online dating sites scene. It is a tall order, but Ron Lai, Sonya Lai (yes, they’re siblings), and Nick Soman tend to be determined to meet up with it. The trio came across while their studies at Harvard, and decided to found LikeBright this season as part of the TechStars, a business that calls alone the «#1 business accelerator worldwide,» program in Seattle.
Their purpose, as told Aislyn Green of TechFlash.com, isn’t complicated: «LikeBright is a TechStars Seattle startup attempting to make matchmaking simple, social and safe for ladies.» Females every-where – and plenty of men – complain regarding lack of rely on and widespread sleeping that troubles online dating services. For a few, it’s come to be these problematic which they’ve abadndoned online dating sites completely in support of going back to the standard methods of dating they’d as soon as refused, like meeting through friends or at personal gatherings. LikeBright is designed to combat this problem by «building a dating layer on Facebook to aid females fulfill men and women through the folks they believe.»
The inspiration for LikeBright originated in personal experience. Sonya was pushed by a desire to help the lady feminine buddies browse the sometimes-dangerous arena of online dating sites, and planned to spot emphasis on the difficulties, typically disregarded, that ladies value regarding on the lookout for really love online. Ron, a regular tourist, ended up being inspired to generate a site that found his nomadic needs, and Nick learned from the value of meeting a night out together through some body you depend on whenever women pal introduced him to his gf.
Before building the site, the trio carried out 50 alive interviews with women that planned to share their own encounters with internet dating. The responses they obtained ranged from the hilarious on the horrifying, like «every little thing appeared good. Following he requested myself basically smoked meth» and «he had been 11 and I was required to drive him home. He had walked completely anywhere.» Determined the world lacked a dating web site that throws ladies first, LikeBright was born.
LikeBright is devoted to producing an atmosphere built on the 3 S’s. Signing up for the site is not difficult: it can take half a minute to sign up via Facebook Connect. The site encourages sociability by offering consumers a social framework your singles they see and letting them connect to pals – connected or not – on the website. And it’s really secure: ladies can use LikeBright anonymously, and each and every man on the website is actually vouched for.